Erik Modig, a researcher at the Stockholm School of Economics, is considered one of the foremost experts on the market. He has written three critically acclaimed books on the topic and his research has been published in many leading scientific journals. In the recent years Erik has conducted several major studies on marketing on mobile phones. In particular, he has studied how mobile advertising in various forms affects customers and can provide power.
Erik is an experienced and respected keynote speaker and workshop leader at conferences and universities. In a simple and entertaining way Erik teaches how people make decisions, what motivates them and how communication affects them.